Together they called on South African citizens to paint their nails purple for the duration of the 16 Days campaign and to stand in visible opposition to all forms of GBV, including the most common of all, domestic violence. They are also asked guests to share photographs of their purple nails on social media using the hashtags #PaintPurple, #SorbetAgainstGBV and #POWA where they got immense support for. The POWA collaboration also coincides with the re-launch of Sorbet Empowering Women (SEW) Foundation.